During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known deodorant brands in the United States 2025
Dove is the most well-known deodorant brand in the U.S. Owned by Unilever, the American personal care brand is recognized by 91 percent of online consumers in the U.S. Following closely behind are three brands, namely Degree, Secret, and Suave, as each one of them incorporates a brand awareness rating of 85 percent in the United States.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.Â
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (September 4, 2025). Leading deodorant brands ranked by brand awareness in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1343640/most-well-known-deodorant-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading deodorant brands ranked by brand awareness in the United States in 2025." Chart. September 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1343640/most-well-known-deodorant-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2025). Leading deodorant brands ranked by brand awareness in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1343640/most-well-known-deodorant-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Deodorant Brands Ranked by Brand Awareness in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2025, /statistics/1343640/most-well-known-deodorant-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading deodorant brands ranked by brand awareness in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1343640/most-well-known-deodorant-brands-in-the-united-states/ (last visited August 01, 2026)
Leading deodorant brands ranked by brand awareness in the United States in 2025 [Graph], ÌÇÐÄÆƽâ°æ, September 4, 2025. [Online]. Available: /statistics/1343640/most-well-known-deodorant-brands-in-the-united-states/
