These figures represent the gross value of Amazon.com products or services. Includes desktop and mobile sales, all methods of payment or fulfillment, and direct and marketplace sales. Not including travel and event tickets, Amazon Web Services sales, Amazon Business sales, advertising services, and credit card agreements.
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Amazon's share of total online sales in the U.S. 2023-2024, by product category
Between 2023 and 2024, it is forecast that Amazon's share of total e-commerce sales in the United States will increase across all five featured product categories. Health and personal care will see the greatest growth, rising from **** percent to **** percent. The other categories include electronics, office items, clothing and home furnishings. With a market share projected to hit almost ** percent in 2024, Amazon dominates the electronics online retail space in the United States.
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Insider Intelligence. (February 1, 2023). Amazon's share of total retail e-commerce sales in the United States in 2023 and 2024, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1400772/amazon-share-us-e-commerce-category/
Insider Intelligence. "Amazon's share of total retail e-commerce sales in the United States in 2023 and 2024, by product category." Chart. February 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1400772/amazon-share-us-e-commerce-category/
Insider Intelligence. (2023). Amazon's share of total retail e-commerce sales in the United States in 2023 and 2024, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1400772/amazon-share-us-e-commerce-category/
Insider Intelligence. "Amazon's Share of Total Retail E-commerce Sales in The United States in 2023 and 2024, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2023, /statistics/1400772/amazon-share-us-e-commerce-category/
Insider Intelligence, Amazon's share of total retail e-commerce sales in the United States in 2023 and 2024, by product category ÌÇÐÄÆƽâ°æ, /statistics/1400772/amazon-share-us-e-commerce-category/ (last visited July 16, 2026)
Amazon's share of total retail e-commerce sales in the United States in 2023 and 2024, by product category [Graph], Insider Intelligence, February 1, 2023. [Online]. Available: /statistics/1400772/amazon-share-us-e-commerce-category/
