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Total website traffic on ulta.com from October 2023 to March 2024, by device (in millions)

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Source

In cooperation with
Release date

May 2024

Region

Worldwide

Survey time period

October 2023 to March 2024

Supplementary notes

Date of release is the date of access. Figures have been rounded.

Citation formats

ulta.com total website traffic 2023-2024, by device

Published by ÌÇÐÄÆƽâ°æ Research Department, May 15, 2024

From November 2023 to April 2024, the total traffic to ulta.com decreased from roughly ** to ** million website visitors. Most users accessed ulta.com via mobile devices in April 2024, making up about ** million website visits. That month, desktops accounted for around ** million website visits.

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Online beauty retailers in the United States SephoraBeauty and personal care e-commerce in the United StatesGen Z online beauty shoppersUlta Beauty
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