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Brand awareness by category in Spain as of June 2025

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Source

Number of respondents

13,006 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

If you need more information, you can have a look at the Consumer ÌÇÐÄÆÆ½â°æ Methodology.

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Brand awareness by category in Spain 2025

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Statistics on " Consumer behavior in Europe "

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Overview

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Spending

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Saving measures

6

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5

Gen Z shopping behavior

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Food

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Brand popularity

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