Top online travel companies by market cap 2026| ��ƽ��

Market cap of selected leading online travel companies worldwide as of June 2026 (in million U.S. dollars)

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Release date

June 2026

More information

Region

Worldwide

Survey time period

as of June 9, 2026

Supplementary notes

Figures have been compiled using market data for each company available on Reuters. All figures have been converted into U.S. dollars based on the exchange rates as of June 9, 2026, as provided by Morningstar.

Citation formats

As of June 2026, Booking Holdings recorded the highest market cap among the selected online travel companies worldwide. As of that month, Booking Holdings – the leading online travel agency (OTA) worldwide by revenue – recorded a market cap of almost *** billion U.S. dollars. Airbnb and Trip.com Group followed in the ranking, with a market cap of roughly ** billion and ** billion U.S. dollars, respectively.

What are the most visited travel and tourism websites?

Booking.com, Booking Holdings' flagship brand, was the most visited travel and tourism website worldwide in 2026, ranking ahead of trip.com and tripadvisor.com. When looking at the geographical distribution of booking.com's visits, the United States accounted for the highest traffic, followed by Germany and the United Kingdom.

How big is the online travel market?

As shown by a breakdown of travel and tourism's global revenue by sales channel, online transactions play a fundamental role in this market, representing over of total travel and tourism revenue in 2025. That year, the online travel market size worldwide was estimated at over ****billion U.S. dollars, recording an annual increase in revenue.