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Number of users of e-commerce in Italy 2017-2030

Number of users of e-commerce in Italy from 2017 to 2030 (in millions)

E-commerce revenue in Italy 2023, by category

E-commerce revenue in Italy in 2023, by category (in billion euros)

Annual growth in e-commerce revenue in Italy 2025-2026

Annual percentage change in digital commerce revenue in the Italy from 1st quarter 2025 to 1st quarter 2026

Monthly online retail sales index in Italy 2021-2024

Monthly index value of online retail sales in Italy from April 2021 to August 2024

Average online order value in Italy 2024-2026

Value of average online order (AOV) in Italy from 1st quarter 2024 to 1st quarter 2026 (in U.S. dollars)

Average online shopper spend in Italy Q2 2022-Q2 2024

Average amount spent per-visit by online shoppers in Italy from 3rd quarter 2022 to 3rd quarter 2024 (in U.S. dollars)

Online cart abandonment rate in Italy Q3 2022-Q3 2024, by device

Share of baskets created that did not result in a completed order in Italy from 3rd quarter 2022 to 3rd quarter 2024, by device

Online vs. offline product research by category in Italy 2022

Online vs. offline product research by category in Italy in 2022

Sources of inspiration for new products in Italy 2025

Sources of inspiration for new products in Italy as of September 2025

Reasons to use price comparison websites in Italy 2024

Top reasons to use price comparison websites in Italy in 2024

Online platforms used to compare prices for shopping in Italy 2023

Share of online consumers comparing prices of products in Italy in 2023, by platform

Goods purchased online in Italy 2024, by category

Most purchased products online in Italy in 2024, by category

Distribution of online purchases of electronics in Italy 2025, by frequency

Share of online shoppers purchasing high tech/electronics in Italy in 2025, by frequency

Distribution of online purchases of fashion products in Italy 2023, by frequency

Share of online shoppers purchasing fashion products in Italy in 2023, by frequency

Distribution of online purchases of shoes in Italy 2023, by frequency

Share of online shoppers purchasing footwear in Italy in 2023, by frequency

Frequency of online purchases of beauty products in Italy 2023

Share of online shoppers purchasing health and beauty products in Italy in 2023, by frequency

Distribution of online purchases of grocery products in Italy 2023, by frequency

Share of online shoppers purchasing grocery products in Italy in 2023, by frequency

Most common online payments by type in Italy 2025

Most common online payments by type in Italy as of September 2025

Most used e-commerce payment methods in Italy 2016-2025, with 2030 forecast

Market share of cash, credit cards, and other payment methods during online shopping in Italy from 2016 to 2025, with a forecast for 2030

Willingness to pay extra for sustainable delivery in Europe 2024, by country

Share of online shoppers willing to pay extra for more eco-friendly delivery in Europe in 2024, by country

Items for which consumers might seek quick delivery services in Italy 2024

Items consumers would consider quick delivery services for in Italy in 2024

Most returned online purchases by category in Italy 2025

Most returned online purchases by category in Italy as of September 2025

Importance of free return when shopping online in Italy 2018-2023

Importance of free return to online shoppers in Italy between 2018 and 2023

Online shopping habits in Italy as of April 2024

Online purchase habits of shoppers in Italy as of April 2024

Impact of influencer marketing on shopping behavior in Italy 2024

Impact of influencer marketing on shopping behavior in Italy in 2024

Impact of AI integration on purchase decisions in Italy 2024

Likelihood of buying from companies integrating artificial intelligence in their products or services in Italy in 2024

Importance of a good chatbot service in Italy 2024

Importance of a good chatbot service in Italy in 2024

Number of subscriptions that consumers are paying for but not using in Italy 2024

Number of unused online subscriptions consumers pay for in Italy in 2024