Italian consumers are showing mixed reactions to the integration of artificial intelligence in their purchasing decisions. A 2024 survey reveals that while ** percent of respondents are more likely to buy products or services from companies that have integrated Ai in their products or services, ** percent are less likely to do so.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
YouGov. (September 11, 2024). Likelihood of buying from companies integrating artificial intelligence in their products or services in Italy in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1496544/ai-integration-impact-on-purchase-decisions-italy/
YouGov. "Likelihood of buying from companies integrating artificial intelligence in their products or services in Italy in 2024." Chart. September 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1496544/ai-integration-impact-on-purchase-decisions-italy/
YouGov. (2024). Likelihood of buying from companies integrating artificial intelligence in their products or services in Italy in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1496544/ai-integration-impact-on-purchase-decisions-italy/
YouGov. "Likelihood of Buying from Companies Integrating Artificial Intelligence in Their Products or Services in Italy in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Sep 2024, /statistics/1496544/ai-integration-impact-on-purchase-decisions-italy/
YouGov, Likelihood of buying from companies integrating artificial intelligence in their products or services in Italy in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1496544/ai-integration-impact-on-purchase-decisions-italy/ (last visited July 23, 2026)
Likelihood of buying from companies integrating artificial intelligence in their products or services in Italy in 2024 [Graph], YouGov, September 11, 2024. [Online]. Available: /statistics/1496544/ai-integration-impact-on-purchase-decisions-italy/
