The source made multiple changes to its categories over time, see the "Details" tab for more information.
Supplementary notes
* In 2022, the source stated it merged the categories of "credit cards" together with "charge/deferred debit cards".
** The source created a new category in 2023 called A2A or account-to-account. It refers to these as electronic payments made between parties that circumvent card networks and that are embedded within apps and online services. The source lists Pix in Brazil, iDEAL in the Netherlands, and BLIK in Poland as its main examples. A2A includes - and does not solely consist of - the former categories of "bank transfers" and "direct debits". The figures have been taken from several publications.
***In 2024, the "debit card" and "prepaid card" categories were combined into a single category called "Debit and Prepaid Cards". They were then separated again in 2025.Ìý
Citation formats
Most used e-commerce payment methods in Italy 2016-2025, with 2030 forecast
BNPL's market share grew in Italy from *** percent to *** percent between 2019 and 2022, although it was not the most used payment method in e-commerce. Italy prefers to use wallets over other payment options for online shopping - including credit cards. This may have to do the popularity of domestic scheme Bancomat over Visa and MasterCard.Ìý
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Worldpay, & ÌÇÐÄÆƽâ°æ. (March 27, 2026). Market share of cash, credit cards, and other payment methods during online shopping in Italy from 2016 to 2025, with a forecast for 2030 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/828148/e-commerce-payment-methods-in-italy/
Worldpay, und ÌÇÐÄÆƽâ°æ. "Market share of cash, credit cards, and other payment methods during online shopping in Italy from 2016 to 2025, with a forecast for 2030." Chart. March 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/828148/e-commerce-payment-methods-in-italy/
Worldpay, ÌÇÐÄÆƽâ°æ. (2026). Market share of cash, credit cards, and other payment methods during online shopping in Italy from 2016 to 2025, with a forecast for 2030. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/828148/e-commerce-payment-methods-in-italy/
Worldpay, and ÌÇÐÄÆƽâ°æ. "Market Share of Cash, Credit Cards, and Other Payment Methods during Online Shopping in Italy from 2016 to 2025, with a Forecast for 2030." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2026, /statistics/828148/e-commerce-payment-methods-in-italy/
Worldpay & ÌÇÐÄÆƽâ°æ, Market share of cash, credit cards, and other payment methods during online shopping in Italy from 2016 to 2025, with a forecast for 2030 ÌÇÐÄÆƽâ°æ, /statistics/828148/e-commerce-payment-methods-in-italy/ (last visited July 15, 2026)
Market share of cash, credit cards, and other payment methods during online shopping in Italy from 2016 to 2025, with a forecast for 2030 [Graph], Worldpay, & ÌÇÐÄÆƽâ°æ, March 27, 2026. [Online]. Available: /statistics/828148/e-commerce-payment-methods-in-italy/
