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Sources of inspiration for new products in Italy as of September 2025

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Source

Number of respondents

3,108 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you usually discover new interesting products?"

If you need more information, you can have a look at the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Sources of inspiration for new products in Italy 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 25, 2025
* and ** are the top two answers among Italian consumers in our survey on the subject of "Sources of inspiration for new products".
The survey was conducted online among 3,108 respondents in Italy, in 2025.
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Statistics on " Online shopping in Italy "

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Other statistics that may interest you Online shopping in Italy

Overview

7

Pre-purchase behavior

4

Payment and delivery

6

Shopping trends

5

Online purchases

6

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Topics

Online shopping in ItalyInternet usage in ItalyE-commerce in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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