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Share of online shoppers purchasing health and beauty products in Italy in 2023, by frequency

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Sources

In cooperation with
Release date

February 2024

Region

Italy

Survey time period

May 31 to July 19, 2023

Number of respondents

800-1,504 regular e-shoppers

Age group

18 years and older

Method of interview

Online survey

Citation formats

Frequency of online purchases of beauty products in Italy 2023

Published by
Yihan Ma,
Feb 5, 2024
In 2023, ** percent of Italian online shoppers ordered beauty and health products once a month. ** percent of respondents purchased these items online once every two or three months, while only percent stated that they order beauty products via the internet on a weekly basis.
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Topics

Beauty and personal care e-commerce in ItalyBeauty and personal care e-commerce in FranceBeauty and personal care e-commerce in EuropeBeauty and personal care e-commerce in GermanyBeauty and personal care e-commerce in the Nordics
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