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Online purchase habits of shoppers in Italy as of April 2024

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Source

Release date

July 2024

Region

Italy

Survey time period

March 29 to April 10, 2024

Number of respondents

23,016 consumers*

Supplementary notes

*Consumers were surveyed in the US, Canada, Mexico, Brazil, Argentina, Chile, Colombia, UK, Germany, France, Italy, Spain, Ireland, Denmark, Finland, Sweden, Norway, Australia, New Zealand, Japan, China, India, Indonesia, Thailand, South Korea, Saudi Arabia, South Africa, Vietnam, Nigeria, and the Netherlands.

Citation formats

Online shopping habits in Italy as of April 2024

Published by
F. Watty,
Oct 25, 2024

According to a 2024 survey on shopping habits, Italian online shoppers aligned with global trend when it came to downloads of mobile shopping apps. As of April 2024, ** percent of both consumer groups had downloaded the app of a retailer or brand. However, only **** percent of Italian online consumers participated in live shopping events compared to ** percent of worldwide shoppers.

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Statistics on " Online shopping in Italy "

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Other statistics that may interest you Online shopping in Italy

Overview

7

Pre-purchase behavior

4

Payment and delivery

6

Shopping trends

5

Online purchases

6

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Topics

Online shopping in ItalyInternet usage in ItalyE-commerce in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

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For teams of up to 99 users
Talk to sales for pricing
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