between 500 and 2002 respondents in each country
Supplementary notes
The original question was stated as follows: 'Would you be willing to pay more than the cost of a standard delivery service for sustainable (i.e., more environmentally friendly) delivery?'
Citation formats
Willingness to pay extra for sustainable delivery in Europe 2024, by country
Ensuring sustainable delivery is expensive for online retailers. However, a survey showed that roughly one in four European online shoppers would be willing to pay more for eco-friendly shipping. Among the countries surveyed in 2024, ** percent of digital buyers would do so in Italy, while only ** percent of respondents would accept the eco-delivery extra charge in Poland, Sweden, or France.
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YouGov. (June 12, 2024). Share of online shoppers willing to pay extra for more eco-friendly delivery in Europe in 2024, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1294372/willingness-to-pay-extra-for-sustainable-delivery-europe/
YouGov. "Share of online shoppers willing to pay extra for more eco-friendly delivery in Europe in 2024, by country." Chart. June 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1294372/willingness-to-pay-extra-for-sustainable-delivery-europe/
YouGov. (2024). Share of online shoppers willing to pay extra for more eco-friendly delivery in Europe in 2024, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1294372/willingness-to-pay-extra-for-sustainable-delivery-europe/
YouGov. "Share of Online Shoppers Willing to Pay Extra for More Eco-friendly Delivery in Europe in 2024, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2024, /statistics/1294372/willingness-to-pay-extra-for-sustainable-delivery-europe/
YouGov, Share of online shoppers willing to pay extra for more eco-friendly delivery in Europe in 2024, by country ÌÇÐÄÆƽâ°æ, /statistics/1294372/willingness-to-pay-extra-for-sustainable-delivery-europe/ (last visited August 01, 2026)
Share of online shoppers willing to pay extra for more eco-friendly delivery in Europe in 2024, by country [Graph], YouGov, June 12, 2024. [Online]. Available: /statistics/1294372/willingness-to-pay-extra-for-sustainable-delivery-europe/
