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Value of average online order (AOV) in Italy from 1st quarter 2024 to 1st quarter 2026 (in U.S. dollars)

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Source

Release date

April 2026

Region

Italy

Survey time period

Q1 2024 to Q1 2026

Supplementary notes

Average order value (AOV) refers to the average amount spent per order by a shopper. 

Citation formats

Average online order value in Italy 2024-2026

Published by
Yihan Ma,
May 20, 2026

In Italy, the average online order value (AOV) was roughly * U.S. dollars in the first quarter of 2026. This represented a decrease compared to the previous quarter.

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E-commerce in ItalyInternet usage in ItalyOnline grocery market in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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