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Most purchased products online in Italy in 2024, by category

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Source

In cooperation with
Release date

March 2025

Region

Italy

Survey time period

October 2024

Citation formats

Goods purchased online in Italy 2024, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 19, 2026

According to a 2024 survey, consumer electronics were the most popular products among Italian online shoppers (**** percent), while fashion and accessories followed in the ranking, with **** percent of Italian consumers purchasing this category of products online.

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Statistics on " Online shopping in Italy "

The most important statistics
The most important statistics
The most important statistics
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Other statistics that may interest you Online shopping in Italy

Overview

7

Pre-purchase behavior

4

Payment and delivery

6

Shopping trends

5

Online purchases

6

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Topics

Online shopping in ItalyInternet usage in ItalyE-commerce in ItalyMobile commerce in ItalyOnline marketplaces in Italy
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

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