Holiday retail sales in the United States 2000-2025| ��ƽ��

Holiday retail sales in the United States from 2000 to 2025 (in billion U.S. dollars)

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Release date

November 2025

More information

Region

United States

Survey time period

2000 to 2025

Special properties

non-seasonally adjusted retail sales

Supplementary notes

*Projected figures.
The holiday season is defined by the NRF as sales in the months of November and December. Figures exclude automobile dealers, gasoline stations, and restaurants.

Citation formats

In 2025, holiday retail sales in the United States were forecast to reach over*** U.S. dollars. Holiday retail sales have risen substantially since the turn of the century, reaching approximately 416 billion U.S. dollars in 2002. Holiday retail sales are a fraction of total retail sales in the United States, which were over **** U.S. dollars in 2024. Holiday season e-commerce is also on the rise, with increasing numbers of retailers and consumers going digital.

What makes up the winter holiday season in the United States?

The winter holiday season includes shopping occasions such as Thanksgiving weekend - which is made up of Black Friday, Small Business Saturday, and Cyber Monday, Super Saturday – the last Saturday before Christmas, and Christmas itself. Thanksgiving weekend is a very popular time for consumers to partake in holiday shopping. In 2025, over *** million U.S. consumers shopped on Black Friday.

Leading companies in U.S. retail

The domestic retail market in the United States is very competitive, with many companies recording considerable retail sales.**, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, Costco, and The Kroger Co. are a selection of other leading U.S. retailers.