Retail spend comprises all product categories combined under the retail industry. Online retail spend is comprised of product categories specifically related to online retail within the retail industry group.
Supplementary notes
Figures have been rounded.
Citation formats
Holiday retail & online retail ad spending in the U.S. 2016-2019
Holiday season retail advertising spending in the United States amounted to **** billion U.S. dollars in the fourth quarter of 2019, marking an increase from the fourth quarter of 2016 value of **** billion. Online retail ad spending has grown from *** million in the 4th quarter of 2016 to *** million in 2019.
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Nielsen. (November 23, 2020). Holiday season retail and online retail advertising spending in the United States from 2016 to 2019 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1276393/holiday-retail-ad-spend-usa/
Nielsen. "Holiday season retail and online retail advertising spending in the United States from 2016 to 2019 (in billion U.S. dollars)." Chart. November 23, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1276393/holiday-retail-ad-spend-usa/
Nielsen. (2020). Holiday season retail and online retail advertising spending in the United States from 2016 to 2019 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1276393/holiday-retail-ad-spend-usa/
Nielsen. "Holiday Season Retail and Online Retail Advertising Spending in The United States from 2016 to 2019 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Nov 2020, /statistics/1276393/holiday-retail-ad-spend-usa/
Nielsen, Holiday season retail and online retail advertising spending in the United States from 2016 to 2019 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1276393/holiday-retail-ad-spend-usa/ (last visited July 24, 2026)
Holiday season retail and online retail advertising spending in the United States from 2016 to 2019 (in billion U.S. dollars) [Graph], Nielsen, November 23, 2020. [Online]. Available: /statistics/1276393/holiday-retail-ad-spend-usa/
