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Last year, consumers in the United States expected to spend 11.6 billion U.S. dollars for the Halloween season. In 2025, however, U.S. shoppers were expected to spend an all-time high of about 13 billion U.S. dollars, exceeding the previous 2023 record of 12.2 billion U.S. dollars. In fact, average spending per person was expected to grow by nearly 11 dollars when compared to the previous year. 

Shopping on All Hallows’ Eve

From terrifying jack-o’-lanterns and skeleton props to chilling face makeup and treats, there are various items commonly purchased by consumers during the Halloween season. In 2025, Americans were expected to spend a total of about four billion U.S. dollars on costumes and outfits alone. Another almost four billion U.S. dollars was projected to be spent on candy. 

Trick-or-treat!

In 2024, over seven in 10 surveyed individuals in the United States said they would be celebrating Halloween, whether it is in the form of dressing up for a themed party or going out at night to trick-or-treat on or around October 31. When trick-or-treating at night, one never knows what treats one might get (e.g., licorice, chocolate, or maybe even money). But the households that do not offer anything to trick-or-treating souls can sometimes expect mischief to occur on their property.