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Holiday season e-commerce in the United States

Statistics report on holiday season e-commerce in the United States

This report presents insights and statistics on the e-commerce market in the United States during the holiday season in November and December. The report provides an overview of financial figures and contains data on consumer spending and behavior, as well as information on the most relevant companies and trends.

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Table of contents

Overview

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  • Premium Statistic Value of holiday season retail sales in the US 2014-2025, by channel
  • Premium Statistic Growth of retail e-commerce holiday season sales in the U.S. 2019-2025
  • Premium Statistic Retail e-commerce holiday season sales forecast in the U.S. 2025, by category
  • Basic Statistic Share of holiday season e-commerce revenue in the U.S. 2025, by device
  • Basic Statistic E-commerce conversion rate on holiday shopping days in the U.S. 2024, by device
  • Premium Statistic E-commerce holiday season revenue in the U.S. 2020-2025, by shopping day
  • Basic Statistic Forecasted Cyber Five online retail sales in the U.S. 2025, by shopping day

Spending and shopping behavior

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  • Premium Statistic Expected spending on the holiday season in the U.S. 2025, by generation
  • Premium Statistic Share of online vs. in-store holiday spending in the United States 2025
  • Premium Statistic Spending during the holiday season in the U.S. 2025, by channel
  • Premium Statistic Spending on product categories during the holiday season in the U.S. 2025, by channel
  • Premium Statistic Holiday shoppers planned spending changes on gifts in the U.S. 2025, by channel
  • Basic Statistic Amount of online purchases on Black Friday in the U.S. in 2025, by generation
  • Premium Statistic Holiday gifts: what U.S. consumers plan to buy 2025

Digital channels and platforms

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  • Premium Statistic Projected website usage for online holiday gift shopping in the U.S. 2025
  • Premium Statistic Retailers main Cyber Week promotional channels used in the U.S. 2025
  • Premium Statistic E-merchants personalization strategies during the holidays in the U.S. 2025, by size
  • Premium Statistic Expected social media usage in holiday shopping in the U.S. 2011-2025
  • Premium Statistic Most influential social networks on holiday shopping in the U.S. 2025
  • Premium Statistic Benefits of online holiday shopping in the U.S. 2024

AI usage

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  • Premium Statistic Ways consumers will use AI tools for holiday shopping in the U.S. 2025
  • Premium Statistic Reasons to not use AI tools for holiday shopping in the U.S. 2025
  • Premium Statistic AI use for holiday shopping by generation in the U.S. 2025, by generation
  • Premium Statistic AI use for holiday shopping by generation in the U.S. 2025, by gender
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