In 2023, approximately a third of consumers living in the United States felt it was still too early for retailers and e-retailers to show off holiday season products in the first two weeks of September. That said, about the same percentage of people surveyed said that none of the provided dates were too early for holiday items to be showcased in stores or online.
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PowerReviews. (October 6, 2023). How early is too early for retailers and websites to showcase holiday products? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1417772/when-to-show-holiday-products/
PowerReviews. "How early is too early for retailers and websites to showcase holiday products?." Chart. October 6, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1417772/when-to-show-holiday-products/
PowerReviews. (2023). How early is too early for retailers and websites to showcase holiday products?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1417772/when-to-show-holiday-products/
PowerReviews. "How Early Is Too Early for Retailers and Websites to Showcase Holiday Products?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Oct 2023, /statistics/1417772/when-to-show-holiday-products/
PowerReviews, How early is too early for retailers and websites to showcase holiday products? ÌÇÐÄÆÆ½â°æ, /statistics/1417772/when-to-show-holiday-products/ (last visited July 24, 2026)
How early is too early for retailers and websites to showcase holiday products? [Graph], PowerReviews, October 6, 2023. [Online]. Available: /statistics/1417772/when-to-show-holiday-products/