Julia Stoll
Research expert covering TV and video media
Broadcaster video-on-demand in Europe - statistics & facts
While linear TV is still the first choice for video consumption in Europe, broadcaster video-on-demand (BVOD) services act like a natural extension for that platform, offering catch-up viewing, previews, and live-streaming programming. In contrast to subscription and transactional video-on-demand, BVOD services are usually free of charge, often in exchange for watching advertisements. It is a rising market in Europe, with varying adoption levels dependent on the share of the population who tend to watch television via the internet. Denmark and Sweden are leading in online TV consumption, while Bulgaria and Poland are trailing behind, pointing to a diversified consumption across the continent.
