A study of TV viewing habits in the United Kingdom shows that consumers in the country increasingly turn to BVOD services to watch broadcasters' content. In 2024, ** percent of BBC content was viewed via its BVOD service - BBC iPlayer. This represents a significant increase from the ** percent of content viewed this way in 2022.
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Ofcom. (July 29, 2025). Share of broadcasters' content viewed on BVOD services in the United Kingdom from 2022 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1621255/broadcaster-content-share-viewing-on-bvod-uk/
Ofcom. "Share of broadcasters' content viewed on BVOD services in the United Kingdom from 2022 to 2024." Chart. July 29, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1621255/broadcaster-content-share-viewing-on-bvod-uk/
Ofcom. (2025). Share of broadcasters' content viewed on BVOD services in the United Kingdom from 2022 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1621255/broadcaster-content-share-viewing-on-bvod-uk/
Ofcom. "Share of Broadcasters' Content Viewed on Bvod Services in The United Kingdom from 2022 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jul 2025, /statistics/1621255/broadcaster-content-share-viewing-on-bvod-uk/
Ofcom, Share of broadcasters' content viewed on BVOD services in the United Kingdom from 2022 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1621255/broadcaster-content-share-viewing-on-bvod-uk/ (last visited July 20, 2026)
Share of broadcasters' content viewed on BVOD services in the United Kingdom from 2022 to 2024 [Graph], Ofcom, July 29, 2025. [Online]. Available: /statistics/1621255/broadcaster-content-share-viewing-on-bvod-uk/
