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Connected TV (CTV) and linear TV viewing reach in selected countries in Europe in 2024

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Sources

Release date

September 2024

Region

Europe

Survey time period

2024

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

Respondents across: Germany, UK, France, Netherlands, Belgium, Spain.

The source did not provide the exact date of survey.

Citation formats

CTV and linear TV reach in Europe in 2024, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 14, 2025

According to the results of a study of TV viewing habits in Europe, the French and Belgians had the highest reach of CTV only viewing in 2024, each at ** percent. In case of linear TV only viewing, Germany and Belgium led the pack, with a reach of ** and ** percent, respectively.

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Statistics on " Broadcaster video-on-demand in Europe "

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Overview

6

Infrastructure and devices used

4

Advertising

7

Broadcasters and their services

6

Consumer behavior

8

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Topics

Broadcaster video-on-demand in EuropeVideo streaming in the NetherlandsVideo streaming in SwedenVideo streaming in NorwayVideo-on-demand in France
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