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Video streaming in Sweden

Statistics report about video streaming in Sweden

This report presents a range of selected statistics and data on the video streaming market in Sweden. In addition to relevant and recent key figures, it includes several facts about paid streaming services and video advertising, as well as data on consumer behavior and platforms.

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Table of contents

Overview

5
  • Premium Forecast Over-the-top video services market revenue in Sweden 2022-2030, by segment
  • Premium Forecast Over-the-top video services market revenue per user in Sweden 2022-2030, by segment
  • Premium Forecast Over-the-top video market penetration rate in Sweden 2022-2030, by segment
  • Premium Statistic Monthly household media spending share in Sweden 2023, by medium
  • Premium Statistic Video reach in Sweden 2023, by service type

Paid video streaming

6
  • Premium Statistic Household penetration rate of SVOD in Sweden 2021-2023
  • Premium Statistic Households with VOD subscriptions in Sweden 2022-2023, by segment
  • Premium Statistic Subscription to video streaming services in Sweden 2023, by gender
  • Premium Statistic Subscription to video streaming services in Sweden 2023, by age
  • Premium Statistic Households using TVOD services in Sweden 2018-2022
  • Premium Statistic Access to paid video streaming services in Sweden 2015-2022, by number of platforms

Advertising and ad-supported streaming

6
  • Premium Statistic Digital ad spend growth in Sweden 2024, by format
  • Premium Statistic Video ad spend in Sweden 2016-2023
  • Premium Statistic Leading online video advertisers in Sweden 2024
  • Premium Statistic YouTube usage in Sweden 2022, by activity
  • Premium Statistic Ad-supported streaming TV viewership in Sweden 2023, by generation
  • Premium Statistic Opinion about watching free or lower-cost content with ads in Sweden 2023

Platforms

8
  • Premium Statistic Daily viewing time of selected video streaming services in Sweden Q4 2023
  • Premium Statistic Daily viewing time of online TV in Sweden 2022-2024, by network
  • Premium Statistic Share of individuals with access to selected SVOD services at home in Sweden 2023
  • Premium Statistic Access to Viaplay at home in Sweden 2015-2021
  • Premium Statistic Number of Viaplay originals 2023, by genre
  • Premium Statistic Access to HBO Max at home in Sweden 2015-2023
  • Premium Statistic Disney+ subscriptions in Nordic countries 2022
  • Premium Statistic Daily reach of Netflix in Sweden 2023, by gender and age

Consumer behavior

5
  • Premium Statistic Share of individuals watching video streaming services per day in Sweden 2011-2024
  • Premium Statistic Watching video streaming services per day in Sweden 2011-2023, by gender
  • Premium Statistic Watching video streaming services per day in Sweden 2023, by age group
  • Premium Statistic Frequency of streaming movies and TV shows in Sweden 2023
  • Premium Statistic Frequency of watching online television services in Sweden 2023
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