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Video-on-demand in Italy

Statistics report about video-on-demand in Italy

This report has been compiled to provide statistical information about video-on-demand in Italy. In addition to recent key figures, it includes facts about the segments SVOD, TVOD, and AVOD. Furthermore, the report covers data about the most important video-on-demand services in the country, as well as a chapter about consumer behavior.

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Table of contents

Overview

4
  • Premium Statistic Global share of subscribers to popular streaming services 2021, by country
  • Premium Forecast Digital media revenue in Italy 2017-2027, by segment
  • Premium Forecast Digital media users in Italy 2017-2027, by segment
  • Premium Statistic Physical and digital home video revenue breakdown in Italy 2020-2021

Segments

6
  • Premium Forecast Video-on-demand revenue in Italy 2017-2027, by segment
  • Premium Forecast Number of video-on-demand users in Italy 2017-2027, by segment
  • Premium Forecast ARPU of the video-on-demand market in Italy 2017-2027, by segment
  • Premium Statistic Consumer spending on digital video in Italy 2014-2021, by format
  • Premium Statistic Subscriptions to video-on-demand services in Italy 2014-2024
  • Premium Statistic Reasons for watching AVOD services among Italian viewers 2022

Platforms

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  • Premium Statistic Market share of the leading SVOD services in Italy 2021
  • Premium Statistic Devices used to watch Netflix TV series in Italy 2023
  • Premium Statistic Leading Netflix TV series in Italy September 2023, by unique viewers
  • Premium Statistic Number of legitimate streams in Italy 2025, by TV channel
  • Premium Statistic Total stream duration in Italy weekly 2025, by channel

Consumer behavior

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  • Premium Statistic Most in-demand original shows in Italy 2022
  • Premium Statistic Average video stream duration of national broadcasters in Italy 2024, by device
  • Premium Statistic Average stream duration of national broadcasters in Italy 2023-2024, by display mode
  • Premium Statistic Reasons why consumers watch more streaming services in Italy 2021, by generation
  • Premium Statistic Important factors when using video streaming services in Italy 2021, by generation
  • Premium Statistic Genres watched by video-on-demand users in Italy 2021
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