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Broadcaster video-on-demand in Europe

Statistics report on BVOD in Europe

This report presents a range of selected statistics and data about broadcaster video-on-demand (BVOD) in Europe. In addition to relevant and recent key figures about the European BVOD market, it includes several facts about devices used to watch online television services, as well as data on selected broadcasters, consumer behavior, and online TV advertising.

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Table of contents

Overview

6
  • Premium Statistic Penetration of daily online TV viewing in Europe 2011-2024
  • Premium Statistic Daily online TV viewing penetration in the EU 2024, by country
  • Premium Statistic Online television usage frequency in the EU 2015-2024
  • Premium Statistic Share of Europeans viewing video on TV sets 2025, by platform
  • Premium Statistic First choice of viewing platform on TV sets among consumers in Europe 2025
  • Premium Statistic Broadcast content as consumer first choice for TV viewing in Europe 2025, by country

Infrastructure and devices used

4
  • Premium Statistic CTV and linear TV reach in Europe in 2024, by country
  • Premium Statistic Daily and weekly time spent with CTV and linear TV in Europe in 2024
  • Premium Statistic Usage of CTV and linear TV in Europe in 2024, by age group
  • Premium Statistic Usage of CTV and linear TV in Europe in 2024, by content type

Broadcasters and their services

6
  • Premium Statistic Share of broadcaster content viewed via BVOD platforms in the UK 2022-2024
  • Premium Statistic Daily viewing time of online TV in Sweden 2022-2024, by network
  • Premium Statistic Most used video streaming services in Denmark 2022-2024, by viewing time
  • Premium Statistic Market share of SVOD platforms in Germany Q1 2021-Q4 2024
  • Premium Statistic Ranking of most used video on demand services in France 2024
  • Premium Statistic Total stream duration in Italy weekly 2025, by channel

Consumer behavior

8
  • Premium Statistic Daily online TV viewing penetration in the EU 2024, by country
  • Premium Statistic Daily viewing time of BVOD in the UK 2017-2024
  • Premium Statistic Daily viewing time of online TV in Sweden 2022-2024, by network
  • Premium Statistic Distribution of BVOD viewing time in Norway 2024, by genre
  • Premium Statistic Frequency of TV viewing via internet in Denmark 2024
  • Premium Statistic Users of online video services in Germany 2024
  • Basic Statistic Penetration rate of online television in Belgium 2012-2024
  • Premium Statistic Average stream duration of national broadcasters in Italy 2023-2024, by display mode

Advertising

7
  • Premium Statistic BVOD ad spending in the UK 2019-2023
  • Premium Statistic Attitude towards advertising in Sweden 2024, by medium
  • Premium Statistic Online TV ad spending in Spain 2018-2027
  • Premium Statistic Online TV ad revenue in Germany 2019-2028
  • Premium Statistic Distribution of CTV ad views in Europe H2 2023, by device
  • Premium Statistic Share of CTV in ad spend in Europe 2023
  • Premium Statistic Reasons for investing in CTV advertising in Europe 2023
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