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Penetration rate of video-on-demand in Europe from 2017 to 2030

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Supplementary notes

Data were modeled for: 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025, 2026, 2027, 2028, 2029, and 2030.

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Penetration rate of video-on-demand in Europe 2017-2030

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 10, 2026
The penetration rate in the 'TV & Video' segment of the media market in Europe was modeled to be percent in 2025. Between 2017 and 2025, the penetration rate rose by **** percentage points, though the increase followed an uneven trajectory rather than a consistent upward trend. The penetration rate will steadily rise by *** percentage points over the period from 2025 to 2030, reflecting a clear upward trend.

Further information about the methodology, more market segments, and metrics can be found on the dedicated Market ÌÇÐÄÆƽâ°æ page on TV & Video.
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Statistics on " Subscription video-on-demand (SVOD) services in Europe "

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Other statistics that may interest you Subscription video-on-demand (SVOD) services in Europe

Overview

7

United Kingdom (UK)

8

Nordics

7

Benelux

8

Central and Eastern Europe

6

Further Western and Southern European markets

7

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Topics

Video streaming in EuropeSubscription video-on-demand services in EuropeSubscription video-on-demand in FranceVideo streaming in the United KingdomVideo-on-demand in Italy
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