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First destination platform for viewing content on TV sets according to consumers in Europe as of February 2025

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Source

Release date

March 2025

Region

Europe

Survey time period

January 25 to February 7, 2025

Number of respondents

10,159 respondents

Age group

18-64 years

Special properties

14-country average

Method of interview

Online interview

Supplementary notes

Countries studied were: Italy, Spain, UK, France, Germany, Belgium, Poland, Netherlands, Switzerland, Norway, Austria, Denmark, Finland, Sweden

Citation formats

First choice of viewing platform on TV sets among consumers in Europe 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 13, 2025

During a study of video viewing habits among Europeans, conducted in early 2025, it was found that broadcast content was the primary choice for viewing on TV sets according to ** percent of respondents. Out of that, linear TV was indicated as the first choice by ** percent of consumers while, broadcaster video-on-demand platforms were chosen by percent.

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Statistics on " Television industry in Europe "

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Other statistics that may interest you Television industry in Europe

Overview

5

Advertising

8

Consumer behavior

8

Public TV

8

Pay TV

8

TV reach and households

8

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Topics

Broadcaster video-on-demand in EuropeVideo streaming in the NetherlandsVideo streaming in SwedenVideo streaming in NorwayVideo-on-demand in France
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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