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Video streaming in the United Kingdom

Statistics report about video streaming in the UK

This report presents a selected range of statistics and data about video streaming in the United Kingdom. Amongst others, it includes penetration rates for the leading streaming services, data on user behavior, as well as the amount of content on selected platforms.

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Table of contents

Overview

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  • Premium Statistic Digital Market Outlook: video-on-demand revenue in selected countries 2023
  • Premium Forecast Digital Market Outlook: digital media revenue in the UK 2017-2030, by segment
  • Premium Statistic Online audiovisual revenues in the United Kingdom (UK) 2013-2024
  • Premium Statistic Consumer spending on digital video in the United Kingdom (UK) 2007-2024
  • Basic Statistic Most well-known video-on-demand brands in the UK 2023
  • Premium Statistic Digital Market Outlook: users of video-on-demand in the UK 2017-2027, by type

Subscription video-on-demand

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  • Premium Statistic SVOD revenue in the United Kingdom (UK) 2014-2024
  • Premium Statistic Number of subscription video on demand (SVOD) households in the UK Q1 2014-Q4 2025
  • Premium Statistic New SVOD subscriber shares in Great Britain 2020-2024, by platform
  • Premium Statistic Content hours available on SVOD platforms in the UK 2025
  • Premium Statistic Leading reasons for canceling SVOD services in the UK 2025

Ad-supported streaming

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  • Premium Statistic Preferences for cheaper ad-supported subscriptions in Europe 2023-2024, by country
  • Premium Statistic Daily viewing time of BVOD in the UK 2017-2024
  • Premium Statistic Share of broadcaster content viewed via BVOD platforms in the UK 2022-2024
  • Premium Statistic Genre of content of selected BVOD services in the UK 2025
  • Premium Statistic Use of ad-supported Netflix, Disney+, and Prime Video in Europe 2026, by country
  • Premium Statistic Consumers' AVOD/FAST viewing devices in the UK 2025

Market leaders

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  • Premium Statistic Leading video streaming brands United Kingdom 2026
  • Premium Statistic Netflix's household take-up in the United Kingdom (UK) Q1 2014-Q1 2026
  • Premium Statistic Amazon Prime Video households in the United Kingdom (UK) quarterly 2014-2026
  • Premium Statistic Number of Disney+ subscribers in the UK Q2 2021-Q4 2025
  • Premium Statistic HBO Max subscriber sign-up projection United Kingdom 2026
  • Premium Statistic NOW households in the United Kingdom Q1 2014-Q1 2026
  • Premium Statistic ITVX viewing in the United Kingdom (UK) 2026, by device
  • Premium Statistic BBC iPlayer viewing time in the United Kingdom (UK) 2026, by device
  • Premium Statistic Channel 4 viewing time in the United Kingdom (UK) 2026, by device

Consumer behavior

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  • Premium Statistic Daily audiovisual viewing time in the United Kingdom (UK) 2017-2024, by type
  • Premium Statistic Most popular video streaming service among 65 years old and over in the UK 2024
  • Premium Statistic Leading video streaming shows in the UK 2024, by household viewership
  • Premium Statistic Willingness to pay for AI features embedded in streaming services 2025, by platform
  • Premium Statistic Interest in AI features embedded in streaming services 2025
  • Premium Statistic Hours spent scrolling streaming platforms for content in U.S, UK & Australia 2024
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