Nationally representative population who conducted purchases in the past three months for consumer electronics, home & garden, fashion, toys, jewellery, and in the past one month for food & groceries and beauty products.
The source does not specify the number of respondents.
Citation formats
Nordics: shoppers doing research before making a purchase in 2023
A survey conducted in 2023 revealed that more than half of the respondents in all the Nordic countries tend to research products online before purchasing them. About ** percent of consumers in Norway shared that they have checked the Internet before making a purchase.
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Think with Google. (January 31, 2024). Share of shoppers in the Nordics who research products online before making a purchase in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1471464/nordics-shoppers-doing-research-online-before-purchasing-products/
Think with Google. "Share of shoppers in the Nordics who research products online before making a purchase in 2023." Chart. January 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1471464/nordics-shoppers-doing-research-online-before-purchasing-products/
Think with Google. (2024). Share of shoppers in the Nordics who research products online before making a purchase in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1471464/nordics-shoppers-doing-research-online-before-purchasing-products/
Think with Google. "Share of Shoppers in The Nordics Who Research Products Online before Making a Purchase in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2024, /statistics/1471464/nordics-shoppers-doing-research-online-before-purchasing-products/
Think with Google, Share of shoppers in the Nordics who research products online before making a purchase in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1471464/nordics-shoppers-doing-research-online-before-purchasing-products/ (last visited July 28, 2026)
Share of shoppers in the Nordics who research products online before making a purchase in 2023 [Graph], Think with Google, January 31, 2024. [Online]. Available: /statistics/1471464/nordics-shoppers-doing-research-online-before-purchasing-products/
