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Share of individuals purchasing via the internet in the Nordic countries from 2016 to 2024

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Sources

Release date

July 2026

Region

Denmark, Finland, Norway, Sweden

Survey time period

2016 to 2024

Age group

15-74 years

Special properties

purchase made online in the last year

Citation formats

Share of online shoppers in the Nordic countries 2016-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 24, 2026

There has been a growth in online shopping among individuals in the Nordic countries over the years. In Norway, the share of individuals purchasing over the internet grew significantly, with ** percent of the respondents shopping online in 2016, compared to ** percent in 2024.

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Statistics on " E-commerce in the Nordics "

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Other statistics that may interest you E-commerce in the Nordics

Overview

6

Segments

5

Leading stores

8

Consumption

7

Device usage

4

Shopping apps

4

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Topics

E-commerce in the NordicsBeauty and personal care e-commerce in the NordicsE-commerce in FinlandE-commerce in DenmarkE-commerce in Norway
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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