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E-commerce returns in Europe

Statistics report on e-commerce returns in Europe

This report presents insights and statistics on e-commerce returns in Europe, beginning with a global overview of this trend. Next, the study delves into a more intricate exploration of online return behaviors and preferences within five prominent European markets: the United Kingdom, Germany, France, Italy, and Spain.

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Table of contents

Overview

6
  • Premium Statistic Return rate as percentage of e-commerce market revenue worldwide 2017-2029
  • Premium Statistic Returning products online vs. offline worldwide 2025
  • Premium Statistic Leading reasons for online purchase returns 2026
  • Premium Statistic Revenue of the e-commerce industry in the EU 2017-2029, by country
  • Premium Statistic Online return rate in e-commerce in Europe 2023-2027
  • Premium Forecast Return of online purchases in selected countries 2025

United Kingdom

5
  • Premium Forecast Most returned online purchases by category in the UK 2025
  • Premium Statistic Important factor when choosing a return method for online purchases in the UK 2024
  • Premium Statistic Favorite online purchase return methods in the UK 2024
  • Premium Statistic Return options offered by leading retailers in the UK 2025
  • Premium Statistic Average return fee for online purchases at major retailers in the UK 2025

Germany

4
  • Premium Statistic Return rate as percentage of e-commerce market revenue in Germany 2017-2029
  • Premium Forecast Most returned online purchases by category in Germany 2025
  • Premium Statistic Favorite return methods for online purchases in Germany 2026
  • Premium Statistic Important factors to shopping again from an online retailer in Germany 2024

France

4
  • Premium Statistic Return rate as percentage of e-commerce market revenue in France 2017-2029
  • Premium Forecast Most returned online purchases by category in France 2025
  • Premium Statistic Preferred return methods for online purchases in France 2026
  • Premium Statistic Important factors to shopping again from an online retailer in France 2024

Italy

5
  • Premium Statistic Return rate as percentage of e-commerce market revenue in Italy 2017-2029
  • Premium Forecast Most returned online purchases by category in Italy 2025
  • Premium Statistic Favorite return methods for online purchases in Italy 2026
  • Premium Statistic Products bought online and returned in store return rate in Italy 2024
  • Premium Statistic Amazon's product return rate in Italy 2014-2024

Spain

4
  • Premium Forecast Most returned online purchases by category in Spain 2025
  • Premium Statistic Favorite return methods for online purchases in Spain 2026
  • Premium Statistic Share of Spanish shoppers who returned items bought online 2023, by age
  • Premium Statistic Share of Spanish shoppers who returned items bought online 2023, by gender

Other countries

6
  • Premium Statistic Favorite return methods for online purchases in Netherlands 2026
  • Premium Statistic Online return rate in Poland 2023-2027
  • Premium Statistic Most popular parcel machines when returning goods in Poland 2025
  • Premium Statistic Return rate as percentage of e-commerce market revenue in Belgium 2017-2029
  • Premium Statistic Return rate of online purchased goods and services in Finland 2024
  • Premium Statistic Most common ways of returning packages bought online in Croatia 2024
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