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Online privacy in the United States

Statistics report about online privacy in the United States

This report presents information on online privacy in the United States. Due to the rise of social media and the expanding role of the internet in the everyday lives of internet users, the need to protect private data has been an increasingly relevant topic for online users. This document includes U.S. users' concerns about online privacy, personal data, and government surveillance.

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Privacy

Table of contents

Overview

8
  • Basic Statistic U.S. consumers concerns on government and companies tracking user information 2023
  • Basic Statistic Attitudes of U.S. internet users regarding online privacy Q2 2025
  • Basic Statistic U.S. adults concerns regarding data privacy 2023
  • Basic Statistic U.S. knowledge on data privacy and cybersecurity 2023
  • Basic Statistic U.S. concern about government use of their data 2019-2023, by political stance
  • Basic Statistic U.S. confidence in cyberattack readiness 2023
  • Basic Statistic Data privacy issues concern among U.S. and UK companies 2023
  • Premium Statistic Factors for consumers in the U.S. to gain trust in companies 2023

Data privacy attitudes and actions

8
  • Premium Statistic U.S. adults on companies' constantly tracking and collecting their personal data 2024
  • Premium Statistic U.S. consumers on having control over how companies use their personal data 2024
  • Premium Statistic U.S. consumers on text messages subscription for discount 2024
  • Premium Statistic U.S. consumers on e-mail newsletter subscription for discount 2024
  • Premium Statistic U.S. consumers attitudes on online privacy 2024
  • Basic Statistic U.S. adults digital privacy actions 2023
  • Basic Statistic U.S. adults actions on securing online data 2023, by knowledge level
  • Basic Statistic United States usage of security features on smartphones 2023

Data privacy by demographics

10
  • Basic Statistic U.S. adults on law enforcement using personal data 2023, by age
  • Basic Statistic U.S. adults digital privacy actions 2023, by age
  • Basic Statistic U.S. frequency of accepting online privacy policies without reading 2023, by age
  • Premium Statistic Concern among U.S. adults about scamming 2023, by age
  • Premium Statistic Concern among U.S. adults about scamming 2023, by gender
  • Premium Statistic Frequency of encountering scams among U.S. adults 2023, by age
  • Premium Statistic Frequency of encountering scams among U.S. adults 2023, by gender
  • Premium Statistic U.S. adults on government actions sufficiency against scammers 2023, by gender
  • Premium Statistic U.S. adults on government actions sufficiency against scammers 2023, by age
  • Basic Statistic Opinions regarding U.S. companies based on data safety 2022, by generation

Data breaches

10
  • Premium Statistic Biggest data breaches global in 2024
  • Basic Statistic Data points leaked in the U.S. 2004-2025, by type
  • Basic Statistic Number of data points leaked worldwide 2004-Q3 2025, by country
  • Basic Statistic Number of data compromises and impacted individuals in U.S. 2021-2025
  • Basic Statistic Leading data compromises in the U.S. 2025, by victim notices
  • Premium Statistic U.S. number of data sets affected in data breaches Q1 2020-Q3 2025
  • Basic Statistic Data breach density in the U.S. Q3 2022-Q3 2023
  • Premium Statistic Global mean time to identify and contain data breaches 2017-2025
  • Premium Statistic Global type of data compromised 2024-2025
  • Premium Statistic Global cost distribution of data breach 2018-2025, by main cost segment

Identity theft

4
  • Basic Statistic Financial losses from identity theft in the U.S. 2023-2024
  • Basic Statistic Identity theft emotional impact on U.S. individuals 2024
  • Basic Statistic Cybersecurity habits after identity theft encounters in the U.S. 2023-2024
  • Basic Statistic Reasons for not notifying consumers about data breach U.S. 2023-2024

User data requests by government

6
  • Premium Statistic Google user data requests by U.S. federal authorities H1 2010-H1 2024
  • Basic Statistic Disclosed user data requests to Google in the U.S. H1 2019- H1 2024
  • Premium Statistic U.S. Facebook data requests from government agencies 2013-2025
  • Basic Statistic TikTok: user data requests from federal agencies & governments H1 2025, by country
  • Premium Statistic Snapchat user data requests by U.S. federal authorities H2 2014-H1 2025
  • Basic Statistic Pinterest user data requests by U.S. federal authorities as of H1 2023

Privacy laws

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  • Basic Statistic State privacy laws in the U.S. 2025, by consumer rights covered
  • Basic Statistic State privacy laws in the U.S. 2025, by business obligations
  • Basic Statistic Data privacy and security law enforcement cases in the U.S. 2023-2024 YTD
  • Basic Statistic Data privacy law enforcement involving mobile services in the U.S. 2020-2024
  • Premium Statistic CCPA compliance progress among U.S. companies Q1 2022- Q4 2023
  • Premium Statistic COPPA fines imposed against companies in the United States 2018-2025
  • Basic Statistic Privacy laws understanding of U.S. adults 2019-2023
  • Basic Statistic United States views on sufficiency of data privacy laws 2023, by political stance
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