According to a January 2023 study of iOS users in the United States, "how to..." keywords were the most searched terms on TikTok as of the examined period. The second most popular search term was "what is..." with an index value of 10. The third most popular keyword among Gen Z users in the United States was "curly hair..."
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Measure Protocol. (April 4, 2023). Most popular search queries among TikTok Generation Z users in the United States as of January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1378923/us-tiktok-gen-z-search-keywords/
Measure Protocol. "Most popular search queries among TikTok Generation Z users in the United States as of January 2023." Chart. April 4, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1378923/us-tiktok-gen-z-search-keywords/
Measure Protocol. (2023). Most popular search queries among TikTok Generation Z users in the United States as of January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1378923/us-tiktok-gen-z-search-keywords/
Measure Protocol. "Most Popular Search Queries among Tiktok Generation Z Users in The United States as of January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Apr 2023, /statistics/1378923/us-tiktok-gen-z-search-keywords/
Measure Protocol, Most popular search queries among TikTok Generation Z users in the United States as of January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1378923/us-tiktok-gen-z-search-keywords/ (last visited July 27, 2026)
Most popular search queries among TikTok Generation Z users in the United States as of January 2023 [Graph], Measure Protocol, April 4, 2023. [Online]. Available: /statistics/1378923/us-tiktok-gen-z-search-keywords/
