According to a January 2023 study of iOS users in the United States, video social apps amassed the highest number of weekly average hours of engagement. * was the leading social app in the examined period based on average weekly engagement, amassing almost ** hours per user per week. ** followed, with each user in the examined demographic spending an average of **** hours on the app. *** registered around *** hours of weekly app engagement, while its presenting an active users reach of ** percent among U.S. users aged in the examined month.
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Measure Protocol. (April 4, 2023). Leading social media apps based on average weekly hours spent per user in the United States as of January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1245513/us-social-app-average-hours-spent/
Measure Protocol. "Leading social media apps based on average weekly hours spent per user in the United States as of January 2023." Chart. April 4, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1245513/us-social-app-average-hours-spent/
Measure Protocol. (2023). Leading social media apps based on average weekly hours spent per user in the United States as of January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1245513/us-social-app-average-hours-spent/
Measure Protocol. "Leading Social Media Apps Based on Average Weekly Hours Spent per User in The United States as of January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Apr 2023, /statistics/1245513/us-social-app-average-hours-spent/
Measure Protocol, Leading social media apps based on average weekly hours spent per user in the United States as of January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1245513/us-social-app-average-hours-spent/ (last visited July 15, 2026)
Leading social media apps based on average weekly hours spent per user in the United States as of January 2023 [Graph], Measure Protocol, April 4, 2023. [Online]. Available: /statistics/1245513/us-social-app-average-hours-spent/
