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Social media brand perception and trust in the United States

Statistics report about social media brand perception and trust in the United States

This report presents insights and statistics on social media brands and user perceptions in the United States, paying specific attention to market leaders Facebook, Instagram, TikTok, Snapchat, and X (formerly Twitter). The report also includes user opinions on the positive and negative aspects of social media and how online networks are managed.

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Table of contents

Overview

4
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Basic Statistic Internet and social media users United States 2025
  • Basic Statistic Number of social media users in the United States 2000-2040
  • Premium Statistic Penetration rate of social media in the United States 2000-2040

Brands

8
  • Premium Forecast Most used social media platforms by type in the U.S. 2023
  • Premium Forecast Social network usage by brand in the U.S. 2025
  • Premium Forecast Facebook brand profile in the United States 2025
  • Premium Forecast Instagram brand profile in the United States 2025
  • Premium Forecast TikTok brand profile in the United States 2025
  • Premium Forecast X brand profile in the United States 2025
  • Premium Forecast Snapchat brand profile in the United States 2024
  • Premium Forecast LinkedIn brand profile in the United States 2024

Brand perception

5
  • Premium Statistic U.S. social media users on platforms protecting their privacy and data 2020-2022
  • Basic Statistic U.S. adults positive opinion of Facebook after Trump ban lifted 2023
  • Basic Statistic U.S. social media users on Facebook protecting their data 2022. by generation
  • Basic Statistic U.S. adults believing TikTok to be a threat to the country 2023
  • Premium Statistic Ways influencer content impacts brand perception of consumers in the U.S. 2022

Social media trust

8
  • Basic Statistic Global trust in social media companies 2021-2022
  • Premium Statistic U.S. adults on trusting social media platforms 2022, by reason
  • Basic Statistic U.S. adults on social media networks being managed responsibly 2024, by age
  • Basic Statistic U.S. adults on social media networks being managed responsibly 2024, by gender
  • Basic Statistic U.S. adults on social networks being managed responsibly 2024, by political stance
  • Basic Statistic Trust in social media to report election information U.S. 2023, by age group
  • Basic Statistic Trust in social media to report election information U.S. 2023, by party
  • Premium Statistic Level of trust in health information by social media sources in the U.S. 2023

User opinions

7
  • Basic Statistic Gen Z in the U.S. on positive online content and experiences 2022
  • Basic Statistic U.S. teens on reasons why social media has positive effects 2022
  • Basic Statistic U.S. teens: reasons why social networks have negative effects on them 2022
  • Basic Statistic Mental health effects of social media for users in the U.S. 2025
  • Basic Statistic U.S. adults on negative aspects of online activism 2023, by ethnicity
  • Basic Statistic U.S. adults on social media effects on society 2023, by age group
  • Basic Statistic U.S. adults on social media effects on society 2023, by gender
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