Snapchat does not publish advertising audience data for genders other than "male" or "female" but the data that the platform reports for male and female audience do not sum to 100 percent.
Citation formats
Snapchat: distribution of U.S. audiences 2025, by gender
Snapchat, owned by Snap Inc., is a popular mobile photo and messaging app. As of October 2025, 54.7 percent of Snapchat audiences were female in the United States. Overall, male users made up a share of nearly 45 percent of the photo and social media app.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
DataReportal, & We Are Social, & Meltwater. (November 5, 2025). Distribution of Snapchat users in the United States as of October 2025, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/740739/snapchat-app-chat-usage-usa/
DataReportal, und We Are Social, und Meltwater. "Distribution of Snapchat users in the United States as of October 2025, by gender." Chart. November 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/740739/snapchat-app-chat-usage-usa/
DataReportal, We Are Social, Meltwater. (2025). Distribution of Snapchat users in the United States as of October 2025, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/740739/snapchat-app-chat-usage-usa/
DataReportal, and We Are Social, and Meltwater. "Distribution of Snapchat Users in The United States as of October 2025, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2025, /statistics/740739/snapchat-app-chat-usage-usa/
DataReportal & We Are Social & Meltwater, Distribution of Snapchat users in the United States as of October 2025, by gender ÌÇÐÄÆƽâ°æ, /statistics/740739/snapchat-app-chat-usage-usa/ (last visited July 15, 2026)
Distribution of Snapchat users in the United States as of October 2025, by gender [Graph], DataReportal, & We Are Social, & Meltwater, November 5, 2025. [Online]. Available: /statistics/740739/snapchat-app-chat-usage-usa/
