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During the first quarter of 2026, Snapchat had 92 million daily active users (DAU) in North America and 97 million DAU in Europe. Snapchat's largest audience increase came from users outside of North America and Europe, amounting to 294 million daily active users.

Snapchat usage

Snapchat is one of the most popular social networks worldwide. In 2025, there were over *** million monthly Snapchat users worldwide. Snapchat’s user penetration in the United States started experiencing a slow decrease in 2022, passing from ** percent in 2021 to **** percent in 2024.

Snapchat company

While Snapchat’s annual company revenue grew to over * billion U.S. dollars in 2024, the company has yet to report a positive net income. In the most recently reported fiscal year, Snapchat’s net loss amounted to *** million U.S. dollars, highlighting the company’s struggle to monetize their predominantly young user base. As stated in their latest annual report, Snapchat’s user base may be less brand loyal and more likely to follow trends than other demographics, including switching to another product. The company is also fully dependent on advertising revenues and relies on third-party services for application infrastructure services. Subsequently, Snapchat’s research and development spending focuses on product development, advertising technology, and large-scale infrastructure. In 2024, the company’s R&D expenditure amounted to *** billion U.S. dollars.