The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2026 rankings reflect the results of award shows that ran in 2026)."
The most effective advertising campaign in the United States in 2025 was CeraVe's "Michael CeraVe", produced by Ogilvy New York, Beauty Co-Lab New York and Obviously New York, with an index score of ****. The beauty brand was followed by eos and its "eos Brand Campaign" commercial, produced by Mischief @ No Fixed Address New York.
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WARC. (March 8, 2026). Most effective advertising campaigns in the United States in 2025 (index score) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1286619/effective-ad-campaigns-usa/
WARC. "Most effective advertising campaigns in the United States in 2025 (index score)." Chart. March 8, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1286619/effective-ad-campaigns-usa/
WARC. (2026). Most effective advertising campaigns in the United States in 2025 (index score). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1286619/effective-ad-campaigns-usa/
WARC. "Most Effective Advertising Campaigns in The United States in 2025 (Index Score)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Mar 2026, /statistics/1286619/effective-ad-campaigns-usa/
WARC, Most effective advertising campaigns in the United States in 2025 (index score) ÌÇÐÄÆƽâ°æ, /statistics/1286619/effective-ad-campaigns-usa/ (last visited July 20, 2026)
Most effective advertising campaigns in the United States in 2025 (index score) [Graph], WARC, March 8, 2026. [Online]. Available: /statistics/1286619/effective-ad-campaigns-usa/
