The source provides the following information about the methodology: "The WARC Creative 100 is a ranking of the world’s most awarded campaigns and companies for creativity. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2024 rankings reflect the results of award shows that ran in 2023)."
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Most creative advertising holding groups worldwide 2023
In 2023, WPP topped the list of most creative media holdings worldwide, with over *** thousand points in the presented creativity ranking. Omnicom Group and Interpublic Group (IPG) followed with around *** thousand and *** thousand points, respectively. Altogether, the top three holdings had more than twice as many points as the following six organizations ranked. Meanwhile, WPP, Omnicom, and Publicis were the world's top advertising holdings by revenue in 2022.
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WARC. (March 9, 2024). Most creative media holding groups worldwide in 2023 (index score) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1327390/most-creative-media-holding-groups-worldwide/
WARC. "Most creative media holding groups worldwide in 2023 (index score)." Chart. March 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1327390/most-creative-media-holding-groups-worldwide/
WARC. (2024). Most creative media holding groups worldwide in 2023 (index score). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1327390/most-creative-media-holding-groups-worldwide/
WARC. "Most Creative Media Holding Groups Worldwide in 2023 (Index Score)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Mar 2024, /statistics/1327390/most-creative-media-holding-groups-worldwide/
WARC, Most creative media holding groups worldwide in 2023 (index score) ÌÇÐÄÆƽâ°æ, /statistics/1327390/most-creative-media-holding-groups-worldwide/ (last visited July 23, 2026)
Most creative media holding groups worldwide in 2023 (index score) [Graph], WARC, March 9, 2024. [Online]. Available: /statistics/1327390/most-creative-media-holding-groups-worldwide/
