Topic: Generational media consumption in the United States

Generational media consumption in the United States - statistics & facts

The times when entertainment in media was served as a set menu are in the past. The digital age has ushered in a shift in media consumption habits, with younger generations leading the charge. Whilst Gen Z spends an average of 6.6 hours daily on various media platforms, their older counterparts lag behind, highlighting a growing generational divide in entertainment preferences. This divide extends beyond time spent, influencing everything from streaming subscriptions to device choices. Businesses are facing a challenging time while trying to adapt to the varied methods of media consumption among different generations.

Daily time spent with media by baby boomers in the U.S.
****hours

Monthly spending on media by millennials int he U.S.
*****USD

Share of 18-43-year-olds using tablets as primary media device in the U.S.
*%

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Current statistics on this topic

Media

Time spent with media in the U.S. 2019-2026

Media

Average weekly media use in the U.S. 2025, by medium

Media

Average number of sources of entertainment used by consumers U.S. 2024, by category

Overview

Daily media consumption hours in the U.S. 2024, by generation
Daily media consumption hours in the U.S. 2024, by generation
Daily time spent with media in the United States as of August 2024, by generation (in hours)
Monthly spending on selected media types n the U.S. 2024, by generation
Monthly spending on selected media types n the U.S. 2024, by generation
Monthly spending on selected media types in the United States as of August 2024, by generation (in U.S. dollars)
Main devices used for media and entertainment in the U.S. 2025, by age
Main devices used for media and entertainment in the U.S. 2025, by age
Primary devices used for media and entertainment in the United States as of June 2025, by age group
Rate of multi-platform fandom engagement United States 2025, by generation
Rate of multi-platform fandom engagement United States 2025, by generation
Rate of fans of media engaging with their fandom across multiple platforms in the United States as of November 2025, by generation
Attitudes on personalized content suggestions United States 2025, by generation
Attitudes on personalized content suggestions United States 2025, by generation
Attitudes towards personalized content suggestions in the United States as of December 2025, by generation

TV, video & film

Share of connected TV users in the U.S. 2024, by generation
Share of connected TV users in the U.S. 2024, by generation
Share of connected TV viewers in the United States as of September 2024, by generation
Number of video streaming subscriptions used in the U.S. 2024, by generation
Number of video streaming subscriptions used in the U.S. 2024, by generation
Number of video streaming subscriptions used by consumers in the United States as of September 2024, by generation
Impact of SVOD prices and discounts in the U.S. 2023, by generation
Impact of SVOD prices and discounts in the U.S. 2023, by generation
Influence of SVOD price hikes and discounts on consumers in the United States as of October 2023, by generation
Preferred location to watch movies in the Anglosphere 2025, by generation
Preferred location to watch movies in the Anglosphere 2025, by generation
Movie theater vs streaming preference in the Anglosphere as of November 2025, by generation
Preferred subscription streaming platforms in the Anglosphere 2025, by generation
Preferred subscription streaming platforms in the Anglosphere 2025, by generation
Leading streaming platforms actively subscribed to in the Anglosphere as of November 2025, by generation
TV news reach in the United States 2026, by age group
TV news reach in the United States 2026, by age group
Usage of television as a news source in the United States as of February 2026, by age group
Cinema-going frequency in the U.S. 2025, by age
Cinema-going frequency in the U.S. 2025, by age
Frequency of going to see a movie in theaters in the United States in 2025, by generation
Movie audience breakdown in North America H1 2025, by age and gender
Movie audience breakdown in North America H1 2025, by age and gender
Audience breakdown of movies released in North America in the first half of 2025, by age and gender
Movie genres viewers prefer to see at the cinema in the U.S. 2025, by age
Movie genres viewers prefer to see at the cinema in the U.S. 2025, by age
Movie genres viewers prefer to see in theaters in the United States in 2025, by generation

Audio

Popular online audio brands in the U.S. 2025, by age
Popular online audio brands in the U.S. 2025, by age
Online audio services used most frequently in the United States as of January 2025, by age group
Ways to discover new music in the U.S. 2023, by generation
Ways to discover new music in the U.S. 2023, by generation
Ways to discover new music in the United States in October 2023, by generation
Radio reach in the U.S. in 2025, by time of day, gender, and age
Radio reach in the U.S. in 2025, by time of day, gender, and age
Weekly radio reach in the United States as of March 2025, by time of day, gender, and age group
Consumption of news from podcasts in the U.S. 2020-2025, by age group
Consumption of news from podcasts in the U.S. 2020-2025, by age group
Usage of podcasts as a news source in the United States from 2020 to 2025, by age group

News & books

Average reading time in the U.S. 2018-2025, by age group
Average reading time in the U.S. 2018-2025, by age group
Average daily time spent reading per capita in the United States from 2018 to 2025, by age group (in hours)
Types of news channels used daily United States 2026, by age
Types of news channels used daily United States 2026, by age
Distribution of types of news channels used daily in the United States as of February 2026, by age group
Types of paid news services used regularly United States 2026
Types of paid news services used regularly United States 2026
Types of paid news services used regularly over the past year in the United States as of February 2026, by age group
News sources used to verify facts United States 2026, by age
News sources used to verify facts United States 2026, by age
Types of news sources used to verify facts in the United States as of February 2026, by age group
Share of U.S. adults avoiding news 2026, by age group
Share of U.S. adults avoiding news 2026, by age group
Share of adults who avoid the news in the United States as of February 2026, by age group
Frequency of seeing false information online in the U.S. 2026, by age group
Frequency of seeing false information online in the U.S. 2026, by age group
Frequency of seeing false or misleading information online among adults in the United States as of May 2026, by age group
Preferred book formats United States 2025, by age group
Preferred book formats United States 2025, by age group
Book formats used in the past year in the United States as of October 2025, by age group

Internet and social media

U.S. internet usage penetration 2025, by age group
U.S. internet usage penetration 2025, by age group
Share of adults in the United States who use the internet as of June 2025, by age group
U.S. internet user attitudes 2025, by age
U.S. internet user attitudes 2025, by age
Attitudes towards the internet in the United States as of March 2025, by age group
Weekly usage of leading social networks in the U.S. 2025, by age
Weekly usage of leading social networks in the U.S. 2025, by age
Weekly usage of leading social networks among users in the United States as of June 2025, by age group
Social media as the main discovery channel for fans United States 2025, by generation
Social media as the main discovery channel for fans United States 2025, by generation
Social media as the primary discovery channel among fans of media in the United States as of November 2025, by generation

Video gaming

U.S. digital gaming reach 2019-2027, by generation
U.S. digital gaming reach 2019-2027, by generation
Digital gaming penetration in the United States from 2019 to 2027, by generation
Video gamers in the United States 2025, by age
Video gamers in the United States 2025, by age
Distribution of video game users in the United States as of March 2025, by age group
U.S. video gaming weekly engagement 2026, by generation
U.S. video gaming weekly engagement 2026, by generation
Share of video gamers in the United States who play video games at least one hour per week as of February 2026, by generation
Favorite video game genres in the U.S. 2026, by generation
Favorite video game genres in the U.S. 2026, by generation
Favorite gaming genres according to video gamers in the United States as of February 2026, by generation
Single-player vs multiplayer gaming in the Anglosphere 2025, by generation
Single-player vs multiplayer gaming in the Anglosphere 2025, by generation
Single-player vs multiplayer gaming preferences in the Anglosphere as of November 2025, by generation
Methods of accessing new games in the Anglosphere 2025, by generation
Methods of accessing new games in the Anglosphere 2025, by generation
Ways of accessing new video games in the Anglosphere as of November 2025, by generation

Daily time spent with media by baby boomers in the U.S.
****hours

Monthly spending on media by millennials int he U.S.
*****USD

Share of 18-43-year-olds using tablets as primary media device in the U.S.
*%

Key figures

The most important key figures provide you with a compact summary of the topic of "Generational media consumption in the United States" and take you straight to the corresponding statistics.

- Share of Gen Xers in the U.S. subscribing to 5 or more video streaming platforms
- **%
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Detailed statistics
Number of video streaming subscriptions used in the U.S. 2024, by generation
- Share of U.S. Gen Zers who would want video streaming services to be compatible with other platforms
- ****%
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Detailed statistics
Most desired features for video streaming services in the U.S. 2024, by generation
- Share of millennials using YouTube for audio streaming in the U.S.
- **%
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Detailed statistics
Popular online audio brands in the U.S. 2025, by age
- Share of boomers listening to podcasts daily in the U.S.
- **%
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Detailed statistics
Frequency of podcast listening in the U.S. 2023, by generation

- Share of Gen Zers in the U.S. using podcasts for news
- 39%
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Detailed statistics
Consumption of news from podcasts in the U.S. 2020-2025, by age group
- Share of millennials using television as a news source in the U.S.
- **%
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Detailed statistics
TV news reach in the United States 2026, by age group
- Share of consumer 55 years and older avoiding the news in the U.S.
- **%
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Detailed statistics
Share of U.S. adults avoiding news 2026, by age group
- Share of 18-29-year-olds seeing false news on a daily basis in the U.S.
- 30%
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Detailed statistics
Frequency of seeing false information online in the U.S. 2026, by age group

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Generational media consumption in the United States - statistics & facts

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