A 2025 survey found that ** percent of Gen Z fans reported engaging with their fandom across multiple platforms, such as streaming, social, commerce, and live events. The overall average stood at ** percent, and was heavily led by Gen Z and Millennials.
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Deloitte. (March 25, 2026). Rate of fans of media engaging with their fandom across multiple platforms in the United States as of November 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1661122/us-rate-of-multi-platform-fandom-engagement-by-generation/
Deloitte. "Rate of fans of media engaging with their fandom across multiple platforms in the United States as of November 2025, by generation." Chart. March 25, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1661122/us-rate-of-multi-platform-fandom-engagement-by-generation/
Deloitte. (2026). Rate of fans of media engaging with their fandom across multiple platforms in the United States as of November 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1661122/us-rate-of-multi-platform-fandom-engagement-by-generation/
Deloitte. "Rate of Fans of Media Engaging with Their Fandom across Multiple Platforms in The United States as of November 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2026, /statistics/1661122/us-rate-of-multi-platform-fandom-engagement-by-generation/
Deloitte, Rate of fans of media engaging with their fandom across multiple platforms in the United States as of November 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1661122/us-rate-of-multi-platform-fandom-engagement-by-generation/ (last visited July 26, 2026)
Rate of fans of media engaging with their fandom across multiple platforms in the United States as of November 2025, by generation [Graph], Deloitte, March 25, 2026. [Online]. Available: /statistics/1661122/us-rate-of-multi-platform-fandom-engagement-by-generation/
