A 2025 survey conducted across the United States, United Kingdom, and Australia found that ** percent of Gen Z and ** percent of Millennials typically bought new video games at full price. This was the least common way of accessing new games among Gen X, who mainly stuck to free-to-play (F2P) games.
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IGN. (April 30, 2026). Ways of accessing new video games in the Anglosphere as of November 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1662526/common-ways-of-accessing-new-video-games-by-generation/
IGN. "Ways of accessing new video games in the Anglosphere as of November 2025, by generation." Chart. April 30, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1662526/common-ways-of-accessing-new-video-games-by-generation/
IGN. (2026). Ways of accessing new video games in the Anglosphere as of November 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1662526/common-ways-of-accessing-new-video-games-by-generation/
IGN. "Ways of Accessing New Video Games in The Anglosphere as of November 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2026, /statistics/1662526/common-ways-of-accessing-new-video-games-by-generation/
IGN, Ways of accessing new video games in the Anglosphere as of November 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1662526/common-ways-of-accessing-new-video-games-by-generation/ (last visited July 29, 2026)
Ways of accessing new video games in the Anglosphere as of November 2025, by generation [Graph], IGN, April 30, 2026. [Online]. Available: /statistics/1662526/common-ways-of-accessing-new-video-games-by-generation/
