In 2025, it was estimated that over ** percent of the Gen Z population in the United States played digital video games, up from a **** percent gaming penetration rate in 2019. Millennials were ranked second, with nearly two third of the U.S. population in this generation playing digital video games.
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eMarketer. (February 9, 2025). Digital gaming penetration in the United States from 2019 to 2027, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1559647/us-digital-gaming-reach-by-generation/
eMarketer. "Digital gaming penetration in the United States from 2019 to 2027, by generation." Chart. February 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1559647/us-digital-gaming-reach-by-generation/
eMarketer. (2025). Digital gaming penetration in the United States from 2019 to 2027, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1559647/us-digital-gaming-reach-by-generation/
eMarketer. "Digital Gaming Penetration in The United States from 2019 to 2027, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Feb 2025, /statistics/1559647/us-digital-gaming-reach-by-generation/
eMarketer, Digital gaming penetration in the United States from 2019 to 2027, by generation ÌÇÐÄÆƽâ°æ, /statistics/1559647/us-digital-gaming-reach-by-generation/ (last visited July 20, 2026)
Digital gaming penetration in the United States from 2019 to 2027, by generation [Graph], eMarketer, February 9, 2025. [Online]. Available: /statistics/1559647/us-digital-gaming-reach-by-generation/
