According to a study on radio reach in the United States released in March 2025, in an average week in the measured period, radio reached percent of all women between 35 and 64 years of age during the hours from 6 a.m. to 10 a.m.
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Radio Advertising Bureau. (March 31, 2025). Weekly radio reach in the United States as of March 2025, by time of day, gender, and age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/252193/radios-weekly-reach-in-the-us-by-time-of-day-and-gender/
Radio Advertising Bureau. "Weekly radio reach in the United States as of March 2025, by time of day, gender, and age group." Chart. March 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/252193/radios-weekly-reach-in-the-us-by-time-of-day-and-gender/
Radio Advertising Bureau. (2025). Weekly radio reach in the United States as of March 2025, by time of day, gender, and age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/252193/radios-weekly-reach-in-the-us-by-time-of-day-and-gender/
Radio Advertising Bureau. "Weekly Radio Reach in The United States as of March 2025, by Time of Day, Gender, and Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2025, /statistics/252193/radios-weekly-reach-in-the-us-by-time-of-day-and-gender/
Radio Advertising Bureau, Weekly radio reach in the United States as of March 2025, by time of day, gender, and age group ÌÇÐÄÆƽâ°æ, /statistics/252193/radios-weekly-reach-in-the-us-by-time-of-day-and-gender/ (last visited August 03, 2026)
Weekly radio reach in the United States as of March 2025, by time of day, gender, and age group [Graph], Radio Advertising Bureau, March 31, 2025. [Online]. Available: /statistics/252193/radios-weekly-reach-in-the-us-by-time-of-day-and-gender/
