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Change in out-of-home (OOH) advertising spending in the United States from 2023 to 2028

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Source

Release date

July 2024

Region

United States

Survey time period

2023

Special properties

including digital (DOOH) and traditional OOH advertising, encompassing billboards, transit, street furniture, alternative, and cinema ad media

Supplementary notes

* Forecast.

Citation formats

Change in out-of-home (OOH) ad spending in the U.S. 2023-2028

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 5, 2024

In 2025, total out-of-home (OOH) advertising spending in the United States will increase by a forecast *** percent, marking a deceleration compared to the previous year's ***-percent estimated growth rate. The source projected that, in 2028, the U.S. OOH ad spending would rise over four percent.

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Topics

Outdoor advertising in the U.S.Advertising agencies in the U.S.Advertising consumption and perception in the U.S.Programmatic digital out-of-home (prDOOH) advertisingSustainability in advertising & marketing in the United States
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