ÌÇÐÄÆƽâ°æ

Out-of-home (OOH) advertising as a percentage of total ad spending in the United States from 2023 to 2028

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

July 2024

Region

United States

Survey time period

2023

Special properties

including digital (DOOH) and traditional OOH advertising, encompassing billboards, transit, street furniture, alternative, and cinema ad media

Supplementary notes

* Forecast.

Citation formats

OOH media's share in total ad spending in the U.S. 2023-2028

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 6, 2025

In 2025, out-of-home (OOH) media will account for a forecast *** percent of total advertising spending in the United States, down from an estimated *** percent a year earlier. The share was projected to continue to decrease as the decade unfolds, standing at *** percent by 2028. The same source expected the U.S. OOH ad spend to exceed *** billion U.S. dollars in 2025.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Out-of-home advertising in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Out-of-home advertising in the United States

Global overview

8

U.S. overview

8

Market leaders

8

Outlook

3

Further Content: You might find this interesting as well

Topics

Outdoor advertising in the U.S.Advertising agencies in the U.S.Advertising consumption and perception in the U.S.Programmatic digital out-of-home (prDOOH) advertisingSustainability in advertising & marketing in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.