In 2025, TV remained the largest advertising medium in Germany, receiving **** percent of total advertising spending. Daily newspapers and the internet followed, with ** percent and **** percent, respectively.
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ARD Media. (January 20, 2026). Distribution of advertising spending in Germany in 2024 and 2025, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/276750/percentage-breakdown-of-advertising-expenditure-in-germany-by-medium/
ARD Media. "Distribution of advertising spending in Germany in 2024 and 2025, by medium." Chart. January 20, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/276750/percentage-breakdown-of-advertising-expenditure-in-germany-by-medium/
ARD Media. (2026). Distribution of advertising spending in Germany in 2024 and 2025, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/276750/percentage-breakdown-of-advertising-expenditure-in-germany-by-medium/
ARD Media. "Distribution of Advertising Spending in Germany in 2024 and 2025, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jan 2026, /statistics/276750/percentage-breakdown-of-advertising-expenditure-in-germany-by-medium/
ARD Media, Distribution of advertising spending in Germany in 2024 and 2025, by medium ÌÇÐÄÆƽâ°æ, /statistics/276750/percentage-breakdown-of-advertising-expenditure-in-germany-by-medium/ (last visited August 01, 2026)
Distribution of advertising spending in Germany in 2024 and 2025, by medium [Graph], ARD Media, January 20, 2026. [Online]. Available: /statistics/276750/percentage-breakdown-of-advertising-expenditure-in-germany-by-medium/
