Most Millennials have never used artificial intelligence (AI) during their purchasing process, according to a survey conducted in 2024. Only **** percent used AI always or almost always.
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PwC. (December 18, 2024). Share of Millennials using artificial intelligence (AI) during the purchase process in Europe in 2024, by frequency [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1563239/millennials-use-of-ai-while-shopping-europe/
PwC. "Share of Millennials using artificial intelligence (AI) during the purchase process in Europe in 2024, by frequency." Chart. December 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1563239/millennials-use-of-ai-while-shopping-europe/
PwC. (2024). Share of Millennials using artificial intelligence (AI) during the purchase process in Europe in 2024, by frequency. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1563239/millennials-use-of-ai-while-shopping-europe/
PwC. "Share of Millennials Using Artificial Intelligence (Ai) during The Purchase Process in Europe in 2024, by Frequency." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Dec 2024, /statistics/1563239/millennials-use-of-ai-while-shopping-europe/
PwC, Share of Millennials using artificial intelligence (AI) during the purchase process in Europe in 2024, by frequency ÌÇÐÄÆƽâ°æ, /statistics/1563239/millennials-use-of-ai-while-shopping-europe/ (last visited July 27, 2026)
Share of Millennials using artificial intelligence (AI) during the purchase process in Europe in 2024, by frequency [Graph], PwC, December 18, 2024. [Online]. Available: /statistics/1563239/millennials-use-of-ai-while-shopping-europe/
