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Millennials online shopping behavior

Statistics report about millennials online shopping behavior

This report presents statistics and insights on the online shopping behavior of millennial consumers worldwide. It begins by providing an overview of that generation's digital purchasing habits and preferences. Furthermore, it includes a chapter on retail technologies, concluding with a section about social commerce.

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Table of contents

Overview

4
  • Premium Forecast E-commerce revenue worldwide 2017-2030, by segment
  • Premium Statistic Worldwide online and offline retail sales share 2017-2030
  • Premium Statistic Factors that increase Millennials likelihood of buying a product 2023
  • Premium Statistic Share of visitors to selected online stores worldwide 2025, by age group

Categories

5
  • Premium Statistic Millennials' favorite online shopping product categories worldwide 2025, by country
  • Premium Forecast Millennials online fashion shopping in selected countries, 2025, by product category
  • Premium Forecast Millennials shopping consumer electronics online worldwide 2025, by country
  • Premium Statistic Share of visitors to selected online furniture stores worldwide 2026, by age group
  • Premium Statistic Main reasons Millennials buy groceries online in the U.S. 2023

Purchase behavior

7
  • Premium Forecast Millennials' online shopping behavior in selected countries worldwide 2024
  • Premium Forecast Millennials doing online research before a major purchase in selected countries 2025
  • Premium Forecast Millennials finding online customer reviews helpful in selected countries 2025
  • Premium Statistic Millennial use of selected payment methods when buying online worldwide in 2024
  • Premium Statistic Factors that influence Gen Z & Millennials choosing an online store in Europe 2024
  • Premium Statistic Online spending Australia 2025, by generation
  • Basic Statistic Share of digital buyers in Mexico 2025, by age

Retail technologies

7
  • Premium Statistic Top ways in which AI will improve online shopping according to youth worldwide 2023
  • Premium Statistic Interest in AI during the shopping process worldwide 2024, by generation
  • Premium Statistic Shoppers buying products recommended by generative-AI 2023, by generation
  • Premium Statistic Millennials' GenAI usage preference in the customer journey worldwide 2024, by stage
  • Premium Forecast Millennials excited about using AR and VR while shopping in selected countries 2025
  • Premium Statistic Voice-activated shopping engagement by generation 2023
  • Premium Statistic Millennials' use of AI in the purchasing process in Europe 2024, by frequency

Social commerce

6
  • Premium Statistic Share of social commerce buyers worldwide 2024, by country
  • Premium Statistic Social media shoppers 2024, by generation
  • Premium Statistic Use of social media in the customer journey worldwide 2024, by generation
  • Premium Statistic Online and offline purchases from influencers in the U.S. 2024, by generation
  • Premium Statistic Most influential social media sites in Millennials' buying decisions in Europe 2024
  • Premium Statistic Distribution of social e-commerce users in China 2024 by age group
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