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Share of shoppers already buying products recommended by generative-AI tools in 2023, by generation

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Source

Release date

January 2024

Region

Worldwide

Survey time period

October and November 2023

Number of respondents

2,299*

Age group

18 years and older

Special properties

consumers who are aware of the use of generative AI and have used it already

Supplementary notes

* Consumers in 11 countries across North America, Europe, and Asia–Pacific.

Distribution: 345 Gen Z, 986 Millennials, 635 Gen X, and 333 Boomers.

Citation formats

Shoppers buying products recommended by generative-AI 2023, by generation

Published by
F. Watty,
Apr 5, 2024
As of end 2023, slightly over half of consumers had already purchased products recommended by generative AI while shopping online. Millennials were most likely to do so with ** percent of respondents, followed by Gen Z with ** percent.
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Statistics on " Millennials online shopping behavior "

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Other statistics that may interest you Millennials online shopping behavior

Overview

4

Categories

5

Purchase behavior

7

Retail technologies

7

Social commerce

6

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Topics

Millennials online shopping behaviorGen Z online shopping behaviorMillennials and health in the U.S.Online shopping behavior in the United StatesMillennials
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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